Focusing on Personal Brand vs. Company Brand, and a Shift to the Cohort Model | Layla’s Lookback 2024 (Q1)

With yet another quarter wrapped and our 6th anniversary in the rear view, we’re again excited to give you an exclusive sneak peek into the heart of ProcessDriven.

ProcessDriven values honesty and transparency, particularly in our industry where paywalls and buzz words reign supreme. That’s why we’re always excited to share the ups and downs we’ve faced (and are facing) behind the scenes with ProcessDriven CEO, Layla Pomper. She also shares our ambitious goals for the next quarter, and maybe teases a TOP SECRET surprise (coming soon?!). 😉

Buckle up for the 10th (!) installment of Layla’s Lookback, covering Q1 (January – March) 2024, where we’ve witnessed plenty of changes, some of them jaw-dropping and some of them more subtle!

Whether you’re a brand-new friend or a longtime supporter, we encourage you to watch this live replay where Layla at ProcessDriven dives deep into all the challenges and victories Team ProcessDriven experienced during the previous quarter. 

For more specifics, check out the Lookback at any of the timestamps below:

    • 08:08 – Welcome

    • 08:57 – What will Layla be looking back on this quarter?

    • 10:18 – What happened in Q1 2024 inside ProcessDriven?

    • 12:46 – Did ProcessDriven start focusing on personal branding?

    • 18:23 – How does LinkedIn compare to YouTube as a funnel?

    • 21:16 – Why did ProcessDriven switch to a cohort model?

    • 25:08 – Why did ProcessDriven have a Missive workshop?

    • 27:55 – Why did ProcessDriven switch to an open/closed doors campaign?

    • 30:28 – Why doesn’t ProcessDriven suggest everyone join the program?

    • 34:06 – Did ProcessDriven release an ongoing support offer?

    • 37:58 – What did ProcessDriven’s numbers look like in Q1 2024?

    • 43:03 – What were the other highs and lows at ProcessDriven in Q1 2024?

    • 01:05:47 – What are the lessons learned for ProcessDriven during Q1?

Thank you as always for joining us on our journey, and I hope we’ll see you in Q2 for another Lookback!

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ProcessDriven helps small teams turn chaos into process. The ProcessDriven Approach™️ combines software expertise with practical process-first strategies that have helped 1,600+ teams build a scalable foundation of business systems.