STALKING OUR SOFTWARE AND EQUIPMENT?

Steal our Favorites

Over the years, we’ve built a library of software, equipment, and resources we love and recommend.

Disclaimer: This page contains affiliate links or sponsored content for which we may receive compensation.

All
YouTube (Beginner)
YouTube (Current)
Software
Gear
Learning

ClickUp

Our go-to work management tool.

Elgato Key Light

Layla's main light for YouTube videos.

Make (formerly Integromat)

Our favorite automation solution.

Idea to Execution

A practical guide to systemizing your business.

Mailerlite

Our favorite beginner email marketing tool.

Zoom

The go-to solution for online meetings.

The Customer Support Handbook

The practical guide for providing great CX.

Landbot

Our beloved choose-your-own-adventure chat bot.

Left-Handed Mouse

The only left-handed mouse that Layla could find. 😅

Cognito Forms

Our favorite (powerful) forms tool.

This is Service Design Doing

Thee book on process mapping for better flows.

HappyScribe

How we make sure our YouTube captions are perfect.

Gusto

Our invaluable resource for HR processes and payroll.

Boss Life

The best book about the reality of life as a boss.

Scaling Up

Essential reading for scaling up a business.

Sony WH-1000XM4

The headphones that live on Layla's head.

Built to Sell

A practical example of productizing a service.

Sony a6400

The camera we use for our YouTube content.

Systemology

A strategic overview on systemizing an entire business.

Laser Light

The "disco lights" we have in the backdrop of some of our videos.

Sigma 16mm f/1.4

The key to that "blurry background" you see on YouTube.

StreamYard

How we livestream into multiple locations with minimal stress.

The Goal

The book that got Layla started in the world of process.

Shure SM7B

The microphone that makes Layla sound so good.

Scarlett Interface

Prerequisite to get our Shure SM7B to connect to our PC, paired with a Cloudlifter (not shown here).

Gator Mic Stand

Layla's heavy-duty microphone stand.

Logitech Webcam

The webcam Layla used for most of her early YouTube videos.

Herman Miller Aeron Chair

The best (and last) office chair Layla will ever own.

StreamDeck XL

A switchboard for managing live shows.

Uplift Desk

Layla's standing desk that she paired with a cheap Ikea countertop.

Ring Light

The original lighting Layla used for her YouTube videos.

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