STALKING OUR SOFTWARE AND EQUIPMENT?

Steal our Favorites

Over the years, we’ve built a library of software, equipment, and resources we love and recommend.

Disclaimer: This page contains affiliate links or sponsored content for which we may receive compensation.

All
YouTube (Beginner)
YouTube (Current)
Gear
Learning
Software

Gusto

Our invaluable resource for HR processes and payroll.

Kit

Our favorite email marketing tool.

Whimsical

Our go-to hub for visual collaboration.

Missive

Our team inbox and chat app that allows for powerful collaboration.

Landbot

Our beloved choose-your-own-adventure chat bot.

SmartSuite

One of our favorite work management tools.

ClickUp

One of our favorite work management tools.

Kajabi

Our all-in-one membership and affiliate platform.

Cognito Forms

Our favorite (powerful) forms tool.

HappyScribe

How we make sure our YouTube captions are perfect.

SocialJuice

Our tool to effortlessly collect and display reviews and video testimonials.

StreamYard

How we livestream into multiple locations with minimal stress.

Elgato Key Light

Layla’s main light for YouTube videos.

Notion

One of the best productivity and note-taking web apps currently on the market.

Idea to Execution

A practical guide to systemizing your business.

The Customer Support Handbook

The practical guide for providing great CX.

Left-Handed Mouse

The only left-handed mouse that Layla could find. 😅

This is Service Design Doing

Thee book on process mapping for better flows.

Boss Life

The best book about the reality of life as a boss.

ScoreApp

Advanced quiz marketing software.

Scaling Up

Essential reading for scaling up a business.

Sony WH-1000XM4

The headphones that live on Layla’s head.

Built to Sell

A practical example of productizing a service.

Canva

Creating our visual content

ChatGPT

We use ChatGPT to help our review process.

Sony a6400

The camera we use for our YouTube content.

Laser Light

The “disco lights” we have in the backdrop of some of our videos.

Systemology

A strategic overview on systemizing an entire business.

Sigma 16mm f/1.4

The key to that “blurry background” you see on YouTube.

The Goal

The book that got Layla started in the world of process.

Shure SM7B

The microphone that makes Layla sound so good.

Softr

Build a custom app and interface for the tools you already love.

Scarlett Interface

Prerequisite to get our Shure SM7B to connect to our PC, paired with a Cloudlifter (not shown here).

Gator Mic Stand

Layla’s heavy-duty microphone stand.

Logitech Webcam

The webcam Layla used for most of her early YouTube videos.

Herman Miller Aeron Chair

The best (and last) office chair Layla will ever own.

StreamDeck XL

A switchboard for managing live shows.

Uplift Desk

Layla’s standing desk that she paired with a cheap Ikea countertop.

Ring Light

The original lighting Layla used for her YouTube videos.

Traction

How to implement the principles of Entrepreneur Operating System (EOS®) and upgrade how your organization functions.

Radical Candor

How to have truthful and helpful conversations, even when the topics are challenging.

The Para Method

How to organize your notes (Google Drives, personal files, or anything else) around a simple, scalable framework.

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