About ProcessDriven

At ProcessDriven, our expertise is building simple and sustainable processes for small teams (3 to 50 people) that both:

  • Ensures small team leaders feel in control; and
  • Creates an enjoyable workplace for team members

Our mission is to turn “build your business systems” into a game that small teams can win — in any industry and any software.

Hi, I'm Layla!

CEO & Content Creator

I’ve spent the past 6+ years shaping how 3,000+ clients get what’s in their head into their work management system so they can delegate, abdicate, and scale. 

Despite this track record, I’m certainly not your typical suit-wearing process consultant. So how the heck did I end up here?😜 

Here’s a quick summary of my untraditional background:

  • I grew up surrounded by working-class family businesses that were a constant source of stress and instability.
  • Thanks to a scholarship, I became a first-generation college student. The “class jump” into a private school was a challenge. 
  • I landed my dream job in fintech… only to realize I hated it. I saved a nest egg, quit, and took on odd jobs.
  • I helped start a carpentry business with my favorite carpenter and now-husband. I taught myself how to run a small general contracting company.
  • I started my own “operations assistant” business in 2018 thinking, “An MBA seems like a big investment. I’ll just start this and get paid to learn as much as I can. In two years I’ll learn enough, shut it down, and go back to a real job.”
All these years later, I haven’t stopped learning from that “experiment” — which is now called ProcessDriven. Along the way, ProcessDriven has educated 4M+ viewers on YouTube, employed the team of talented humans you’ll see below, and transformed the operations of over 3,000 companies. 

And we’re just getting started…

MEET THE TEAM

This work wouldn’t be possible without the hard work of Team ProcessDriven.

ALEX

Production Assistant

CHRISTINE

Office Manager

Darren

Community Manager

MARIAH

Marketing Coordinator

SAM

Partnerships Coordinator

SARAH

ProcessDriven Coach

Jetta
Koda
Miles
Norman
Ollie
Sheldon
St. Vincent de Paws
Winston

OUR GUIDING VALUES

Embrace Responsibility

Take ownership of results and efforts. Mistakes, when they happen, should be met with solutions, not blame.

Make Work Human

Respect the impact decisions and actions will have on human experience. Do the right thing.

Require The WHy

Hold yourself to a standard of excellence by ensuring all actions have a compelling purpose you believe in.

Commit to Growth

Invest in yourself and your team. Embrace learning and teaching your knowledge.

Decide to Decide

Take the initiative. We'll never know everything, but progress requires action, not perfection.

WE ACCEPT YOU FOR WHO YOU ARE

(EXCEPT BIGOTS, WHICH WE DON'T TOLERATE)

We are committed to building an environment of acceptance and respect that is inclusive of race, color, religion, sex, national origin, neurodiversity, sexuality, gender identity, political affiliation, disability, age, military service, and any other protected characteristics.