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Stop guessing what to document — and free up time for growth-focused projects like better testimonials.
Getting powerful testimonials isn’t about asking, “How did I do?”—it’s about asking the right questions that uncover stories, reduce buyer objections, and build trust before the first call. In this post, I’m joined by Prerna Malik from Content Bistro, a conversion strategist and copywriting expert who helps course creators, coaches, and consultants sell more with strategic funnels.
Resources & Mentions
What You’ll Learn in This Post
00:20 How to collect testimonials that actually help your business
01:15 Why “How did I do?” is the worst testimonial question
01:45 The best questions to ask for client testimonials
03:25 How testimonials reduce buyer objections
04:40 The key to asking for a story in a testimonial
05:21 Bonus questions that make testimonials stronger
06:20 How to write a testimonial form for your course or coaching program
07:32 Whether you really need testimonials if you’re already overwhelmed
