Train and Empower Your Team
This Strategy Builds Trust Before the First Call
Thursday, August 14, 2025
This post may contain affiliate links which may compensate us at no cost to you. See details here.
Stop guessing what to document — and free up time for growth-focused projects like better testimonials.
Getting powerful testimonials isn’t about asking, “How did I do?”—it’s about asking the right questions that uncover stories, reduce buyer objections, and build trust before the first call. In this post, I’m joined by Prerna Malik from Content Bistro, a conversion strategist and copywriting expert who helps course creators, coaches, and consultants sell more with strategic funnels.
Resources & Mentions
What You’ll Learn in This Post
00:20 How to collect testimonials that actually help your business
01:15 Why “How did I do?” is the worst testimonial question
01:45 The best questions to ask for client testimonials
03:25 How testimonials reduce buyer objections
04:40 The key to asking for a story in a testimonial
05:21 Bonus questions that make testimonials stronger
06:20 How to write a testimonial form for your course or coaching program
07:32 Whether you really need testimonials if you’re already overwhelmed
IF YOU'RE NOT SURE WHERE TO START, TRY
