MESSAGE FROM THE FOUNDER, LAYLA POMPER
Growing up, almost every adult I knew was self-employed. As a result, I never wanted to start a business. The way I saw it, small business ownership was a life sentence of being overworked, overstressed, and underpaid.
Here's the cliff notes of what happened next:
Thanks to a scholarship, I became a first-generation college student. The “class jump” into a private school was a challenge.
I landed my dream job in fintech… only to resent it. I saved a small nest egg and quit in favor of odd jobs.
I helped start a carpentry business with my favorite carpenter and now-husband.
I didn't have the years of experience required to get the jobs I wanted. Mentors suggested I go back to school… but I started a business instead. I figured, “An MBA seems like a big investment. Starting a business will teach me a comparable amount and ideally pay me to do it. In two years I’ll learn enough, shut it down, and go back to a real job.”
I've been running ProcessDriven ever since.

When self-employed, I found myself revisiting the challenges of my childhood: left to their own devices, businesses wrecked havoc of the owner.
I thought, “Surely someone has solved this problem, right?”
They hadn’t.
Early on, I heard the advice to focus your business on “a problem interesting enough to spend 10 years solving” and, ever since, ProcessDriven® has been perfecting the art of systemizing small teams. We are perfecting the playbook for running a low-stress, process-first company.
Our work is about lowering stress, increasing team productivity, and boosting profitability within a small team environment—all by organizing tasks and processes. Systemizing your business shouldn’t feel overwhelming, require a full-time ops person, or be pushed off until “someday.”
But this isn’t just about work. I believe strong systems are the only way small businesses will remain relevant, competitive, and viable in an increasingly conglomerated and soullessly AI-driven world.
We’re just getting started.
— Layla Pomper, CEO at ProcessDriven
Require the Why
Hold yourself to a standard of excellence by ensuring all actions have a compelling purpose you believe in.
Embrace Responsibility
Take ownership of results and efforts. Mistakes, when they happen, should be met with solutions, not blame.
Commit to Growth
Invest in yourself and your team. Embrace learning and teaching your knowledge.
Make Work Human
Respect the impact decisions and actions will have on human experience. Do the right thing.
Decide to Decide
Take the initiative. We'll never know everything, but progress requires action, not perfection.
We accept everyone, except bigots.