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Our Audience

Our subscribers are mature small businesses who are interested in using systems and software to make their team more productive.

Based on 2025 data, here's our audience at a glance:

  • Prime of Their Career: 53.0% of our audience are between 32 and 55 years old and are often in decision-making positions.

  • US-Based: The top countries for our audience are the United States (36.3%), followed distantly by Canada (5.5%), India (5.3%), and so on.

  • High Revenue: 28% generate more than $1M per year in revenue.

  • Established Businesses: 77.5% are established businesses (3 years or more), 32.0% are mature businesses (10 years or more), and 2.30% 50 years or more.

  • Teams, Not Individuals: 86.7% run small teams (2 to 50 people) with the average team size of 10.

  • Male Majority: Approximately 80% of our audience identifies as male and 20% female.


About ProcessDriven

ProcessDriven is your go-to experts for systemizing small teams.

Our ProcessDriven Approach™ combines software expertise with practical process-first strategies that have helped 2K+ teams build a scalable foundation of business systems.

Our primary channels are:

We take pride in releasing valuable content that'll continue to perform for 3+ years from publication. As a result, both our YouTube Channel and email bewsletter more than doubled from 2024 to 2025.

With more content and a book coming in the future, we expect far more growth to come.

We're currently accepting sponsors for 1 ad spot per week inside our email newsletter. We do not offers reviews or YouTube sponsorships.

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