Our subscribers are mature small businesses who are interested in using systems and software to make their team more productive.

Based on 2025 data, here's our audience at a glance:

• Prime of Their Career: 53.0% of our audience are between 32 and 55 years old and are often in decision-making positions.

• US-Based: The top countries for our audience are the United States (36.3%), followed distantly by Canada (5.5%), India (5.3%), and so on.

• High Revenue: 28% generate more than $1M per year in revenue.

• Established Businesses: 77.5% are established businesses (3 years or more), 32.0% are mature businesses (10 years or more), and 2.30% 50 years or more.

• Teams, Not Individuals: 86.7% run small teams (2 to 50 people) with the average team size of 10.

• Male Majority: Approximately 80% of our audience identifies as male and 20% female.